Selling Smart this Summer: What Today’s Market Really Demands

Selling Smart this Summer: What Today’s Market Really Demands in Harborne and Edgbaston

If you’re preparing to sell your home in Summer 2025, you’ve likely heard it’s a “busy market”...but what does that really mean?

In areas like Edgbaston and Harborne, the number of homes for sale has climbed significantly this spring. In fact, April saw a 41% increase in available homes in B15 compared to the same time last year, and a 32% rise in B17. This means more choice for buyers, and more competition for you.

When buyers have dozens of options, your home needs to do more than simply appear on Rightmove or Zoopla. It needs to stand out. Selling quickly, and at a strong price, requires more than luck or timing. It takes strategy, presentation, and expert positioning.

Here’s how you can give your property the edge.

1. Presentation Has Never Mattered More

In a crowded market, homes that are well-presented consistently sell faster and closer to asking price. This doesn't necessarily mean spending tens of thousands on renovations, but it does mean thoughtful preparation.

Decluttering, clean decor, minor repairs, and strong kerb appeal go a long way. Professional photography and staging can also dramatically improve how your property is perceived online, the first and often only impression many buyers will get.

2. Be Smart (and Honest) About Pricing

With so many homes available, buyers are doing their homework, and they can spot an overpriced listing instantly. Data from April shows a sharp increase in price reductions, especially in Edgbaston. This typically happens when sellers begin with inflated expectations, only to correct after weeks of limited interest.

The right pricing strategy doesn’t aim to start high and negotiate down. It aims to attract attention from day one and create competitive interest. Properly priced homes generate more viewings and often achieve a better outcome than those that chase the market down over time.

3. Understand Buyer Psychology

Buyers in a choice-rich market tend to act more cautiously. They’re comparing your home not just against price, but also against lifestyle fit, condition, location, and potential work needed. Understanding what kind of buyer is most likely to be attracted to your home and tailoring your marketing accordingly is vital.

For example, a period home in central Harborne might attract professional couples seeking character and space, while a family home in Edgbaston could appeal to upsizers looking for good private schools and community access. Messaging that speaks directly to these needs can turn browsers into buyers.

4. A Full-Scale Marketing Campaign That Gets Results

At McHugo Homes, we don’t believe in a one-size-fits-all approach. Every property is different, and so is every marketing plan we create.

We carefully assess what will have the greatest impact for your home, your target audience, and your personal goals, then craft a campaign that positions your property in its best possible light.

Depending on what’s most appropriate for your property, your bespoke marketing strategy will likely include:

• Professional Photography: High-resolution imagery designed to capture the detail, light, and space that buyers emotionally connect with.
• Drone Videography: Aerial footage that showcases your home’s setting, gardens, architecture, and wider location—ideal for standout listings.
• Cinematic Video Tours: Professionally produced walkthroughs that allow buyers to experience your property online, before they even step through the door.
• Compelling Property Write-Ups: Crafted to highlight key selling points, architectural detail, and lifestyle appeal—elevating your home’s story beyond a basic description.
• Strategic Social Media Promotion: Targeted, branded campaigns across Instagram and Facebook—including paid social ads to reach thousands of qualified buyers who may not be actively searching yet.
• All Major Property Portals: Exposure on Rightmove, Zoopla and OnTheMarket to ensure maximum visibility.
• Database Outreach: We proactively contact pre-qualified buyers from our client network who are looking for homes like yours. This tailored property-matching approach often leads to quicker, quieter sales.
• Email Campaigns: High-converting digital brochures sent to active and passive buyers, investors, and relocation clients.

We don’t believe in a one-size-fits-all approach. Every marketing plan is customised to suit your home’s unique features and your specific goals as a seller.

Selling With Confidence in Summer 2025

Yes, more homes are coming to market—but that doesn’t mean you can’t sell in a time convenient to you, or for a strong price. In fact, many of our clients are doing just that.

The key lies in understanding your competition, responding to what buyers want, and working with a team that knows how to position your property for success.

If you’re thinking about selling this Summer or beyond, we’d love to help you take the next step, strategically, and with confidence.

Contact McHugo Homes today to schedule a property appraisal appointment. Let’s discuss where your home fits in the current market, and how our proven approach can deliver the result you’re looking for.