Why McHugo Homes Sells Faster, More Often, and for a Higher Price: The Data Behind Our 2025 Performance

In a year where the UK property market experienced uncertainty, fluctuating confidence and notable shifts in buyer behaviour, one factor has become increasingly important to homeowners: selecting an estate agent whose performance is proven, not promised.

The latest McHugo Homes competitor analysis reveals a compelling truth — we consistently outperform the average estate agent across every critical stage of the selling process in Harborne and Edgbaston.
For sellers evaluating which agent to trust with their most valuable asset, the data speaks for itself.

A Dramatically Higher Chance of Securing a Sale

Perhaps the most important metric to any seller is the likelihood that their property actually sells. In this respect, McHugo Homes stands significantly above the market baseline.

SSTC Rate (Sold Subject to Contract)

• McHugo Homes: 62.22%

• Average Agent: 49.63%

This means we are 34% more likely to get a property sold than the average competitor.

In a market where national data shows buyers becoming more selective — particularly at higher price points — this differential is transformative.

Faster Results at Every Stage of the Sales Journey

The efficiency of a sale matters. Long market exposure risks price erosion, buyer fatigue and increased fall-through risk. Here, too, McHugo Homes excels.

Average Days to Find a Buyer

• McHugo Homes: 74 days

• Average agent: 98 days

Total Days to Move (instruction to completion)

• McHugo Homes: 195 days

• Average agent: 233 days

Sellers choosing McHugo move 38 days faster — more than five weeks sooner.

This speed is not coincidental; it is rooted in disciplined pricing strategy, superior buyer qualification, consistent communication, and the management of chains with professional diligence.

More Certainty: Lower Fall-Through Rates

The cost, stress and disruption associated with a failed sale are significant. Despite the UK seeing elevated fall-through levels (those sales that don’t go on to complete) in 2025 due to valuation discrepancies, chain fragility and mortgage volatility, McHugo significantly mitigates these risks.

Fall-Through Rates

• McHugo Homes: 21.43%

• Average agent: 25.78%

In simple terms:
You are potentially 20% more likely to not complete with the average agent.

Our lower fall-through rate reflects rigorous buyer vetting, close dialogue with solicitors, and proactive problem-solving — qualities that become especially valuable during periods of economic uncertainty.

Higher Prices Achieved — Even in a Cautious Climate

Price achieved remains a critical benchmark of agent performance. In 2025, many regions saw modest growth while some micro-markets softened, yet McHugo Homes continued to deliver above-average results.

Percentage of Asking Price Achieved

• McHugo Homes: 97.30%

• Average agent: 96.34%

That seemingly small difference compounds substantially across typical sale values — often equating to thousands of pounds more for our sellers.

Importantly, this advantage is achieved without resorting to overpricing strategies that inflate time on market and erode buyer confidence. Instead, it stems from accurate valuations, exceptional presentation standards and targeted marketing.

Why McHugo Outperforms: The Underlying Principles

Our performance advantage is not accidental; it arises from a consistent methodology rooted in:

• Local micro-market expertise: Understanding the nuanced streets, property types and buyer demographics of Edgbaston, Harborne and surrounding areas — not relying on wider area generalisations.

• Evidence-based pricing strategy: Using real-time comparable data and market absorption rates to position properties correctly from day one.

• High-calibre presentation: Professional photography and videography, well written descriptions and targeted multi platform digital exposure elevate your home in a crowded marketplace.

• Buyer qualification and chain management: We actively assess financial readiness and monitor chain progression, reducing the likelihood of fall-throughs.

• Transparent, data-driven advice: We empower our clients with clear interpretations of market trends, drawing from local datasets and national indicators.

These principles are crucial at a time when national reports - including the November UK market analysis - show buyers exercising greater caution, price reductions becoming more common, and fall-throughs rising across many regions .

2026 will bring renewed activity, increasing confidence and a more stable lending environment. But performance differences between agents will remain, and in many cases, will become even more pronounced as buyers become more analytical and data-driven in their decision-making.

For homeowners who expect a strategic, evidence-led, high-performing service, the results are clear:
McHugo Homes delivers a measurably superior outcome.