Rightmove Scrollers

How to Master Rightmove and Get Your Property Noticed in Harborne and Edgbaston
In today’s property market, Rightmove is a powerhouse property tool for both buyers and sellers. Whether you’re casually browsing homes or seriously considering a move, Rightmove can play a significant role in shaping your property journey. But as a home owner, how can you ensure your property listing stands out and attracts the right buyers?
This is where ‘Rightmove Mastery’ comes in.

The Rise of the ‘Rightmove Scrollers’
Many of us have fallen into the habit of scrolling through Rightmove, often out of curiosity. Whether it’s checking out aspirational properties or keeping an eye on market trends, it’s a routine activity for many homeowners and potential buyers. But beyond the casual browsing, Rightmove is a vital tool for those serious about selling.

Understanding how buyers interact with listings can help you make strategic decisions about how to present your home. For example, some buyers browse daily, while others check in weekly. The key is ensuring that when your property appears in their search, it grabs their attention immediately.

The Power of Rightmove for Sellers
Rightmove is the largest property portal in the UK, making it a critical platform for sellers. With so many properties listed, how do you ensure yours gets noticed? It all comes down to optimising your listing!

1. Captivating Professional Photography
   First impressions matter. High-quality, professional images are essential to catching a buyer’s eye. If a listing doesn’t showcase a property in the best light, many buyers will simply swipe past. Investing in professional photography ensures that your home looks appealing, spacious, and inviting.

2. The Importance of a Floor Plan
   Did you know that many buyers skip over listings that don’t include a floor plan? A well-detailed floor plan helps potential buyers visualise the space and understand its layout before booking a viewing. It provides essential information such as room sizes and flow, making it a key factor in encouraging serious interest. This should include the overall property size.

3. Accurate and Comprehensive Property Information
   Rightmove now requires key property details to be included in listings. This includes broadband speeds, council tax bands, and any rights of way associated with the property. Having all this information readily available-or ticking Rightmove’s boxes- reassures buyers and helps them make informed decisions, reducing unnecessary delays or procrastination.

4. Engaging Video Content
   Video tours are becoming increasingly popular on Rightmove. In fact, Rightmove itself reports that listings featuring video content receive 16-20% more detailed views. This means that buyers spend more time engaging with your listing, increasing the chances of them booking a viewing.

5. Pricing It Right
   Price is a major factor in how frequently a listing is viewed. If a property is priced too high, buyers may overlook it in favour of more competitively priced options. A well-strategised price point not only attracts more interest but also ensures your property appears in the right searches.

Why Rightmove Strategy Matters
At McHugo Homes, we take Rightmove strategy seriously. Our listings consistently rank among the top five most-viewed properties in the local market, achieving over 80 detailed views per property per day. This is because we meticulously optimise each listing, ensuring maximum exposure.

For sellers, it’s crucial to work with an agent who understands the nuances of Rightmove and how to leverage it effectively. From professional visuals to detailed information, every element plays a part in attracting the right buyers.

Thinking of Selling? Let’s Get Your Property Noticed
If you’re considering selling your property, now is the perfect time to ensure it’s showcased in the best possible way. A well-optimised Rightmove listing could be the difference between a quick sale and months of inactivity.