Do you just put the property on Rightmove?

In this article, we provide insights into the property market, particularly regarding the effectiveness of platforms like Rightmove for selling your home. A common question is, "Is it enough to simply list my property on Rightmove to ensure a sale?" Let’s explore this in detail.

A Multi-Faceted Approach to Selling
Listing your property on Rightmove and hoping for the best is not a viable strategy. A more proactive approach is necessary. Here are key points to consider when planning to sell your property:

• Consultation with a Professional: Before listing your home, consult with an experienced estate agent. They can offer invaluable market insights and help develop a tailored strategy.
• Evaluate the Agent's Strategy: Ensure your estate agent has a defined marketing strategy that includes more than just online listings. This should involve professional photography, virtual tours, social media marketing, and open house events.
• Stay Informed: Regularly review your property’s performance and remain adaptable. Understanding market trends and buyer preferences can impact your selling strategy.

P.S. - If your property doesn’t attract offers within a reasonable time, consider adjusting your pricing, enhancing the property’s presentation, or implementing targeted marketing efforts.

The Importance of Multiple Strategies
While Rightmove is a powerful tool, relying solely on it—or any single platform—is not enough. Successful property sales often require a multi-faceted approach, not just portal advertising. Additional efforts such as professional photography, virtual tours, and social media marketing help your property stand out.

The Statistics Speak
Recent statistics show that 31.3% of properties sold this year were previously on the market but didn’t sell on their first attempt. This reveals that many properties need a second chance. If Rightmove alone were enough, sellers wouldn’t need a Plan B—but statistics show otherwise. The average time to sell a property has increased to 83 days, and specific areas like Harborne and Edgbaston are seeing even lower performance metrics, with only 43% and 27% of properties under offer, respectively.

Conclusion
While Rightmove is essential, it should not be the sole focus of your sales strategy. A comprehensive approach is crucial, incorporating various tactics and professional insights. At McHugo Homes, we offer a FREE no-obligation market appraisal to help you understand your property's true value and formulate an effective selling strategy. Contact us at movinghome@mchugohomes.co.uk to discuss your options. Let’s make your property selling journey as smooth and successful as possible.