Making your property visible when trying to sell in Harborne and Edgbaston

At McHugo Homes we are keen to stress the importance of knowing how to market a property to maximise "visibility", and understanding how perspective home seekers consume information is a key factor in the strategy, as opposed to "exposure".

The attached image is from Rightmove highlighting the average views per day of each of our premium market (over £500k) listed properties in Harborne and Edgbaston for the year to date, showing:

Nearly double the views of the average property listing

28.4% more than the second highest performing Estate Agent

Here is what we know and use for our clients:

1. Over 70% of traffic on Rightmove is on a mobile device, where only your first photo will be seen in the search results. It is also worth noting that you are competing against 24 other properties on a page if a buyer is not using a mobile device to search Rightmove. You only get 3 seconds to capture the attention of a buyer, so do a quick search via Rightmove on your phone or tablet to check how the listing appears.

2. A property advert with at least 7 images gets twice as many enquiries versus those that have less than 3 images. Make sure your property advert has a minimum number of images to capture the attention of buyers.

3. Property listings with a video or virtual tour receive on average 8% more detail views and 6% more enquiries than those without. Only 34% of properties on Rightmove have a video or virtual tour, make sure you are on of them! ….All McHugo Homes properties advertised have full video tours!

4. 37% of buyers will not enquire on a property that does not have a floorplan and having a floorplan increases the number of enquiries on an advert by 12%. Make sure you have a floorplan with all the measurements and the overall size of the property. Obviously all McHugo Homes have floorplans! 

5. A property advert with photos, a floorplan, a video, and an exact location get up to 145% more detail views compared to a property advert that just has photos. Be sure to have all of the above and not cut any corners to increase the number of buyers looking at your property advert.

6. According to data from Focal Agent and TwentyEA, estate agents using high-quality professional photography alongside other professional marketing including floorplans, 360 tours, professional property videos, elevated pole and aerial drone photography are 39.4% more likely to agree a sale and achieve 1.63% more for the property as well. Make sure the agent you work with offers all of the above to give you the best chance of selling and for the highest possible price!

7. Double the amount of detail views on your property by making it a featured property and get 20% more detail views by giving it a premium listing. Work with an agent that offers a featured property and premium listings as part of their marketing options to increase the exposure of your property.

8. The “99p” style of psychological pricing is outdated in the world of home hunting. Instead, set your asking price at a minimum or maximum price point. This will make sure your advert is seen by people searching both up to and from a certain price. Listings that are priced this way get 11% more views than those that aren’t.

9. Properties that reduce their asking price are 10% less likely to sell than those that do not, take twice as long to sell, and are twice as likely to have a sale fall through. You want to make sure you price correctly from the outset to give you the biggest chance of selling for the best price, in a quicker time, and not having a sale fall through.

I hope my 9 top tips to consider when selling your home has given you an insight into what it takes to give you the best chance of finding a buyer at the best price.

If you would like to discuss this in further detail or have any questions on property selling strategy, please feel free to reach out and discuss your property marketing strategy this Spring on 0121 5170251 or andy@mchugohomes.co.uk.